As someone who preaches and teaches the importance of idea validation, I’ve seen so many people disregard this when they are launching their business ideas into the world. Their approach is something like this:
Nowadays, it seems like everywhere you look, there is someone who wants to start a business but doesn’t know which area they should pursue. Some have looked at other’s success and immediately thought that is the way to go. That is a wrong move! What works for one may not work for another. Plus, you don’t know what efforts, blood, sweat, and tears they put in to have their business at the level that they are currently.